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How to communicate effectively with young people Communication is a topic that every brand is racking their brains to consider. It can be seen from iQOO’s Double Eleven performance that this cutting-edge brand obviously has its own answer to this problem.
Double Eleven is coming to an end. Judging from future results, iQOO has clearly become the top 2 Android player in the industry, and its momentum is close to that of the leading manufacturer Xiaomi.
Let’s first look at Double Eleven’s good start, JD.com’s communication racing rankings, November 1Ethiopians Sugardaddy The day’s list shows that iQOO achieved good results by ranking among the top 2 Android brands in the industry in terms of JD.com brand sales and sales volume. Let’s look at November 7, which is halfway through Double Eleven. As always, iQOO still achieved the ideal results of JD.com’s brand sales and Android brand sales TOP2.
On November 11, Double Eleven ends In this battle, iQOO JD.com’s official self-operated flagship store has achieved a strong record of ranking TOP2 in the best-selling store list for Android, as well as Suning’s TOP2 Android phone brand sales. It should be noted that this is not the final result of this Double Eleven, the battle is still going on~
Double Eleven has always been considered a shopping carnival for young people, and most of iQOO’s consumer groups are also It’s young people. So we can conclude: iQOO won the battle for young users on Double Eleven, a battlefield without gunpowder. And behind this, how does iQOO “get” young people in the way they like?
There are two most important points: one is products, and the other is communication.
Creating products that young people like is a prerequisite
Let’s talk about products first. If you evaluate iQOO’s previous mobile phones from the outside, you may come up with the following words: good-looking, cool, high-quality and highly recognizable.
Don’t underestimate these words. In today’s day and age, if you can capture the hearts of users just by looking at the appearance, and you can recognize which brand of mobile phone it is just from the design, it’s still quite impressive. Difficult. From the cool LED light strip equipped with the first generation iQOO, to the iQOO 7 black version that won the Red Dot Design Award, the highly playable iQOO 8 ignition color, to the instantly recognizable track version design, Every iQOO mobile phone is trying to talk to young people through appearance design.
Of course, iQOO, which focuses on “high performance”, is also very popular among young people in terms of configuration and gaming experience. From the world premiere of iQOO 3 with UFS3.1, to the world premiere of iQOO 8 series with Honor of Kings 120Hz high refresh rate mode and Samsung E5 luminous material. It can be said that the application industry’s top high-performance equipment, has always been the norm for iQOO’s products.
And in product innovation On the other hand, the “innovative L-shaped charging data cable + capsule design” of the first-generation iQOO device has set a precedent for mobile games to be optimized to the ultimate detail of the data cable. Since then, iQOO has continuously optimized the gaming experience in terms of fast charging, heat dissipation, pressure-sensitive buttons, and specialization in linear motors, all of which have become iQOET EscortsO Competitive advantages that lead the industry’s growth.
In addition, since its birth, iQOO’s digital flagships of all generations have been the official competition machines of the KPL King of Glory Personal Professional League. iQOO, which is deeply bound to this national e-sports competition, has gained brand recognition among young people. Ethiopia Sugar Daddy has made great progress.
Effective communication in the way of young people
If starting from the actual needs of young people is the prerequisite for creating ultimate and surprising mobile phone products, then how to effectively communicate with the new generation becomes a step from product reputation to A key step to sales.
Many brands will encounter a problem in the process of growth: they seem to be unable to keep up with the pace of young people. As soon as you understand a “meme”, it has already been used; as soon as you find a target circle that suits the brand, it has already dispersed; it is very difficult to gain recognition in a circle, but you find that it is ineffective in the circle.
Most of the time, it’s not that brands can’t keep up with young people, but that brands are “singing a one-man show” and talking to themselves. As iQOO has grown up with the new youth, in this regard, it is very good at using young people’s methods to effectively communicate.
Use a talk show that is widely loved by young people to introduce product selling points, use your own products to shoot MVs with the band, and join forces with Station B to launch a live broadcast relay in the form of an up host to carry out “fill me up quickly” The live broadcast challenge… It can be said that whatever young people like, iQOO will use Ethiopia Sugar to interact with young people.Stop traffic.
Take iQOO’s various activities on Double Eleven this time as an example. Unlike many merchants who definitely position Double Eleven as a promotion war, iQOO never engages in price wars. Instead, it regards Double Eleven as “an important opportunity to communicate with more mass consumers.”
Overall, iQOO has two methods:
1. Live broadcast. iQOO not only officially conducts live broadcasts and communicates with users, but also invites top anchors including Wei Ya and Luo Yonghao, stars such as Chen He and Lin Yilun, famous e-sports players such as Promise and Pengpeng, and popular talk shows such as Xu Zhisheng and Niaoniao. Actors, and even Xin Xiaomeng, the host of Bilibili Centenary Eve UP, live broadcast in official malls, major e-commerce, and short video platforms, communicating with users in an all-round way, accurately conveying brand concepts and product selling points to users, and selling Goods are a natural thing.
2. Ethiopia Sugar gift giving. Head anchor Luo Yonghao has a famous saying: If you don’t make money, make a friend. With the attitude of “making friends”, iQOO has launched various gift distribution activities: teaming up with “Cold Play Master” Zhou Shen to bring member-exclusive airdrop gifts; following and following the live broadcast room to draw a free order of 10,000 yuan; combining three More than 110 brands, including major operators, Tianmei, Baidu, Shenzhen Airlines, etc., brought iQOO’s “The Strongest Brand Cheer Group in History” event… Rich gifts deeply reached young user groups in different circles.
In addition, iQOO special iQOO KPL 2021 limited gift box prepared for Double Eleven, iQOO 8 Pro Pilot Edition gift box, iQOO Neo5 Zhoushen customized gift box, iQOOPopular IP co-branded customized products such as the Z5/Z5x Douluo Continent 4 Final Douluo limited edition gift box have attracted many peripheral fans Ethiopia Sugar It is a very thoughtful “surprise”, and it also further enhances the affinity of iQOO braEthiopia Sugar Daddynd.
Summary:
“Getting over” young people is the way to success for many new brands in recent years. iQOO is one of the successful cases Ethiopians Escort. Provide mobile phone products that meet the needs of young people, and establish close connections with young users in different circles through live broadcasts, ET Escorts gift giving, etc. iQOO has firmly established itself as the TOP2 Android market in the Double Eleven war surrounded by strong rivals, and has become a strong opponent including leading manufacturers such as Xiaomi.
Editor: fqj
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It has passed Snapdragon Sound certification and supports end-to-end aptX Lossless transmission 2023-08-02 20:10:04842TOP267EG LCD power chip Shenzhen Sanfo Technology Co., Ltd. supplies TOP267EG LCD power supply Chip, original spot hot-selling TOP267EG chip, traffic/DC converter, 85-264VAC, 137W2023-07-25 14:58:02 Dare to shoot, dare to shine! Hi nova 11 is officially on sale for 2,799 yuan. It is equipped with XD Portrait portrait engine, and you can instantly create a blockbuster. Nowadays, young people have higher requirements for the memory capacity of mobile phones. Hi nova 11 has both front and rear memory capabilities. Flagship-level performance. 2023-07-24 14:48:56770【Mango Pie ManEthiopians Sugardaddy a>goPi MQ Quad】The Android 10 system experience meeting has already talked about the installation of the Linux system image. This time I will talk about the Android system.
TF card and card reader operating system image https2023-07-07 21:59:17iQOO Pad丨Powerful and fun, your simple and efficient office and learning assistant iQOO Pad gives you a powerful and fun high-energy experience! Flagship performance, strong strength, iQOO Pad is equipped with MediaTek Dimensity 9000+ flagship core. The platform adopts TSMC 4nm process 2023-07-05 19:30:01556iQOO 11S mobile phone is officially released, equipped with Nutri’s under-screen dual-control pressure-sensing solution In order to create an immersive gaming experience, iQOO 11S has always been equipped with the “Nutri’s under-screen dual-control pressure-sensing solution”, which supports zoned presses on the left and right of the screen, and two-finger changes. Use four fingers to perform a god-level combo. 2023-07-05 15:19:471739iQOO 11S released: Above the standard, re-creating the standard List of highlights of iQOO 11S The second-generation Snapdragon 8 variable position platform supports variable position ray tracing technology Snapdragon Sound Snapdragon Sound 2K E6 144Hz full-sensory screen Today, the iQOO digital series released a super-standard version of the flagship-iQOO2023-07-04 22:15: 01545Nursing home community family elderly with chronic diseasesEvaluation robot 2 main parameters and configuration Dimensions: 640X620X1400 mm Main control screen: 10.1-inch HD touch 1280X800 system: Android 8.1/9.0 4+64G2023-06-27 15:21:47iQOO Kuaishou 618 promotion report released: In the Kuaishou 618 promotion report, which won the double championship of mobile phone brand self-broadcast sales and sales, we can see that iQOO brand and iQOO mobile phones have achieved outstanding results. iQOO won the double championship of Kuaishou brand self-broadcast sales volume, iQOO official flagship store won five seats in the TOP10 of Kuaishou brand store self-broadcast sales volume, iQOO official live broadcast room 618 self-broadcast GMV Breaking 100 million, iQOO official banner membership hits Kuaishou 2023-06-20 12:23:20378[Watch animations and learn common sense] Say goodbye to cottage machines! Mobile phone sound quality measurement, fast, stable and accurate! Say goodbye to the cottage machine! Mobile phone sound quality measurement, fast, stable and accurate! 2023-06-20 10:39:28 Make an Apple to Android adapter, which is applied to IIC and USB. Which case should I choose? Make an Apple to Android adapter, applied to IIC and USB, which case to choose? 2023-06-19 07:00:23 Four-way wireless image transmission Android tablet control plan Android released by Shenzhen Wofeng Intelligent Communications Co., Ltd. At 2023-06-02 15:16:50Tai Cool Spicy ! Based on the Allwinner R818 open source ultra-mini Android handheld terminal CyberPad, Mango Pie’s surprise: USB TypeC, ET Escorts supports fast charging, supports OTG lithium battery interface, charging and discharging USB HOST 2.0 1 system button: FEL, BOOT, power. ADC button: Android vol+, vol-RGB LED 1 2023- 05-29 09:41:57 Can S32G2 support dual memory OTA replacement with new data? Hello everyone, please help me understand whether S32G2 supports dual memory OTA replacement with new data. Basically, we are waiting for dual partitions here. -05-29 08:51:39 To find Android foreign help, it is best to be in Nanjing, WeChat & mobile phone: ***, about collection. To find Android foreign help, it is best to be in Nanjing, WeChat & mobile phone: ** *, Regarding the network, I wrote a rndis protocol in hardware, which uses USB to Ethernet. It needs to be connected to a mobile phone, but the Android phone can only recognize 4G and wireless network cards, and cannot recognize my USB Ethernet interface 2023-05- 25 15:58:33i.MXRT117x – Can FlexSPI1 and FlexSPI2 run at full clock speed of 133MHz Ethiopians Sugardaddy11 with GPIO_SD_B2_05? The pins of FlexSPI2 are GPIO_EMC_B2_10 to 16, and GPIO_EMC_B2_12 is left floating for DQS. Everything is normal, but 2023-05-23 06:31:02 Scanner Barcode Device Android Terminal Smart Terminal Android Scanner Product Features/ Product Features: Android 10.0 comes standard with 3900mAh + backup battery (500mAh), supports all Netcom networks, laser 1D/2D scanning head, built-in RFID 915MHz2023-05-19 15:12:51Smart terminal Android scanner Smart terminal Android scanner Product Features/Product Features :Android 12 IP67 (MIL-STD-810G) 4000mAh WIFI Display Hardware Platform2023-05-19 15:09:46Android Scanner Handheld Barcode Terminal Android Scanner Handheld Barcode Terminal S35 Product Specification [The white part is unique to cold chain machinery 】Physical parameters Part size 193mmx67mmx26mm Parts weight 355g (approx.) The actual weight is related to the selected configuration module Color black main chip 2023-05-19 14:43:26 Management Mifare ULTRALIGHT C (MF0ICU2) Pax device use sinceHow to define PayDroid operating system instead of standard Android system? I am developing on Pax device and I want to manage Mifare ULTRALIGHT C (MF0ICU2) Pax device using custom PayDroid operating system instead of standard Android system, therefore, I don’t have NFC Android 2023-05-09 07:57:20RJU Series Robot joint module. [Important Features] There is no encapsulated shell to meet the needs of customers to independently design the shape of the robot arm. Dual encoders are used to achieve full closed-loop control more accurately, and the repetitive positioning accuracy of the input end can reach 0.001°2023-04-19 10:53:03 Guangdong Robot Joint module. [Important Features] There is no encapsulated shell to meet the needs of customers to independently design the shape of the robot arm. Dual encoders are used to achieve full closed-loop control more accurately, and the repetitive positioning accuracy of the input end can reach 0.001°2023-04-19 10:48:11 Yinnuoheng Technology RK3568 face recognition motherboard, access control motherboard, multi-person temperature measurement motherboard, practical scope YNH-962 is an intelligent Android motherboard, suitable for face recognition terminals, face payment terminals and security terminal products. The product is small in size and easy to embed parts and equipment. Such as: smart turnstiles, new retail smart terminals, smart campus class cards, O2O smart devices, robots 2023-04-11 10:30:13 Why can’t modern young people do without smart watches? What is the magic that makes people addicted! Modern young people cannot live without smart watches. This phenomenon has become a common phenomenon, especially for young people living in cities. What kind of secret is hidden behind this scene? First of all, smart watches can be used as a fashion accessory, allowing young people to show their own taste and style. Now 2023-04-08 17:37:17Does the 360iMX8QM Android platform support 3D games? Error log 1. Does the iMX8QM Android platform support 3D games? 2. If so, do I need to add some additional tools to enable 3D games? 2023-04-04 07:42:57 The smart watch that excites young people-Lanbang WACH MAX-A90 smart watch unboxing review Ethiopians Sugardaddy‘s smart watches are becoming more and more rich in functions, but no matter how they develop, they cannot escape the mutual attention between health and exercise. After all, exercise can make you healthier, so when the watch adds some functions for monitoring exercise, it is also More in line with market demand. Especially for today’s young people, especially in 2023-03-30 10:46:011421
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